Everything you need to know to get your first article published — in plain, simple language.
You tell Paxelo the topic and the main keyword you want to show up for on Google. Before writing a single word, Paxelo pulls live data from Google Keyword Planner — real search volume, competition level, and trend direction — so your content targets terms people are actually searching for right now.
Then it runs a three-layer intelligence process on your brief, scanning 70,000+ editorial sources, wire services, and regulatory feeds for what was published in your industry this week. Every asset it produces is grounded in current information — not training data from 12 to 18 months ago.
The result: seven publish-ready assets, all from one brief, all built on real data.
You don't need to be a writer. You don't need to know about SEO. You just need to know your topic.
Paxelo is like a bakery where you bring your own flour. You know what kind of bread you want. You hand over the ingredients — your topic, your keyword, your audience. Paxelo checks the current demand for that bread before it starts baking, then produces seven different things from it — a loaf, rolls, a flatbread, a sandwich, and more — all ready to serve, all consistent with each other.
Here are the seven things Paxelo creates for you every single time you submit a topic:
Most people spend hours writing one blog post and then have nothing left for social media, email, or visuals. Paxelo gives you all seven at once — built on real Google search data, structured to Google's quality guidelines, and grounded in what's being published in your industry this week.
Paxelo has two layers. They are not two different products — they are two parts of the same system, like a car's engine and its GPS navigation. The engine makes the car go. The GPS tells you where to go and helps you get there smarter.
Where your articles and content are actually created. Submit a topic and keyword. Paxelo pulls live Google Keyword Planner data, runs its three-layer intelligence process, and delivers seven publish-ready assets. Fast, done, ready to publish.
🔧 The Engine — Available on all subscription plansWhere you build a content strategy. It organises your articles into a cluster plan that makes Google pay attention and keeps building authority over time. Includes the managed cluster calendar, spoke unlock signals, performance dashboard, and weekly email digest.
🗺 The Navigation — Available at $699/moTier 2 tells you what to write and when to write it.
Tier 1 writes it — grounded in real data, structured to earn authority.
Writing one good article is not enough to get noticed. You need a group of articles — a cluster — all connected to the same topic. When Google sees your website has multiple articles about the same subject, built on real keyword data and structured to its quality guidelines, it recognizes your site as an authority. That's how you start showing up at the top of search results.
Tier 2 helps you build that cluster architecture — hub first, spokes unlocked by performance. Tier 1 writes the articles inside it. Together they do something neither could do alone.
| Task | Tier 1 | Tier 2 |
|---|---|---|
| Writing articles | ✅ | — |
| Google Keyword Planner data | ✅ | ✅ |
| E-E-A-T author profiles | ✅ | ✅ |
| Planning what to write | — | ✅ |
| Scheduling publish dates | — | ✅ |
| Knowing when to write next | — | ✅ |
| Seeing all your content performance | — | ✅ |
| Weekly performance summary | — | ✅ |
| Publishing to WordPress | ✅ | ✅ |
Basic alerts tell you what already happened. Paxelo monitors the full story lifecycle — from the initial wire filing to mainstream dissemination.
Monitors globally verified editorial sources. Content built on editorially verified reporting gains inherent factual grounding — the kind search algorithms reward most.
Wire services publish before editorial desks receive the story. Monitoring this layer gives you 30 minutes to 24 hours of lead time over mainstream press.
The decisive edge in high-stakes sectors. Regulatory filings are overlooked until it is too late. Paxelo reads the primary source — long before any trade publication covers it.
After every article, Paxelo surfaces 5 related current news headlines — each a ready-made starting point for your next brief. Your content pipeline never runs dry.
Before Paxelo writes a single word, it pulls live data from Google Keyword Planner — monthly search volume, competition level, CPC benchmarks, and 12-month trend direction. This is the same data source Google uses to evaluate search intent. Not a third-party estimate. Not an internal database updated quarterly. Live data, pulled at the moment you build your brief.
This matters because most AI writing tools pick keywords from training data that is months or years out of date. Your brief is grounded in what people are actually searching for right now.
| Signal | What it means | What to do |
|---|---|---|
| High volume + high competition | Popular topic, hard to rank cold | Use as a spoke target once your hub has authority |
| High volume + low competition | Opportunity — write this now | Strong hub or spoke candidate |
| Low volume + low competition | Niche — may convert well | Good spoke for a specific audience |
| Declining 12-month trend | Topic losing momentum | Validate before committing |
| Rising 12-month trend | Emerging topic | Move fast — first-mover advantage |
When building a cluster in Tier 2, look for a hub keyword with moderate competition and clear long-tail spoke opportunities around it. The Keyword Planner data surfaces these patterns before you write a single word.
Full pipeline walkthrough — five modules, from keyword expansion to brief assembly: Support → Keyword Intelligence
Google evaluates every piece of content against four signals: Experience, Expertise, Authoritativeness, and Trustworthiness — collectively known as E-E-A-T. Content that scores well on these signals ranks better, earns more clicks, and holds its position longer.
Most AI content ignores E-E-A-T entirely — it generates text with no author context, no credential signals, and no citation authority. Google knows the difference.
Paxelo builds your E-E-A-T profile once, then injects those signals — credentials, citations, experience examples, verified publications — directly into every content brief you run. The authority is baked in before the article is written, not bolted on after.
Your profile generates a 0–100 E-E-A-T score — calculated from four 25-point signals, one per dimension. The score updates automatically as you add credentials, publications, and experience examples.
| Score range | What it means |
|---|---|
| 0–25 | Profile incomplete — authority signals minimal |
| 26–50 | Basic profile — some signals present |
| 51–75 | Strong profile — meaningful authority signals in every brief |
| 76–100 | Full profile — maximum E-E-A-T signal in every brief |
You don't need a perfect score to start. Even a partially completed profile adds more authority signal than no profile at all. Build it once, improve it over time, and every article you generate gets stronger as your profile grows.
A Paxelo article generated with a complete E-E-A-T profile is structurally different from one without it — different source selection, different credential framing, different citation authority. Google can evaluate these differences. Most AI content tools give you no way to influence them at all.
Score breakdown, setup guide, and detailed scoring rules: Support → E‑E‑A‑T Author Profiles
Your first cluster can be set up in about 30 minutes. After that, each new article takes about 10–15 minutes from brief to published. Most of that time is your own reading and review — the actual generation happens in under 60 seconds.
Before you write your first brief, spend five minutes building your author profile. Go to Dashboard → Author Profiles. Add your credentials, your experience examples, your preferred publications, and your citation domains.
You don’t need a complete profile to start. Even a partial profile adds authority signals to every brief you run. But the sooner you build it, the stronger every article gets. Watch your E-E-A-T score update as you add information. Aim for 50+ before your first brief.
Think about the one big subject your website or business should be known for. Not “business tips” (too wide) but “cash flow management for small businesses” (just right).
If you run a pet supply store, your pillar topic might be “healthy dog food.” Everything you write — training treats, reading ingredient labels, homemade dog food recipes — fits under that umbrella.
Go to Dashboard → My Clusters. Enter your broad topic and target market. Paxelo generates a cluster — one hub keyword and two supporting spoke keywords — pre-validated with live Google Keyword Planner data. You’ll see the search volume and competition level for each suggestion before you commit.
A good hub keyword has meaningful search volume and manageable competition. Your spokes should be more specific — narrower audience, lower competition, clear connection to the hub topic.
Before writing, use the Keyword Planner lookup in the order form to check your hub and spoke keywords. Look for:
Monthly search volume that confirms real demand. Competition level that’s realistic for your site’s current authority. A rising or stable 12-month trend. One keyword check before writing saves weeks of effort on a topic with no audience.
Go to the Order page and select your package. Fill in the brief using your hub keyword from the cluster. Be specific — a better brief produces better content. Add your tone, audience, primary keyword, and secondary keywords. Your E-E-A-T profile applies automatically.
After you publish your hub article, Tier 2 starts watching it automatically via Google Search Console. When your article reaches 50 impressions, Paxelo sends you a notification: “Your first spoke is ready to write.”
You planted a seed (your hub article) and put a sensor in the soil. The sensor watches the seed every day. When the roots are strong enough, it sends you a text: “Time to plant the next seed.” That’s exactly what Tier 2 does.
Go back to Tier 1. Build the spoke brief using the pre-validated spoke keyword from your cluster. Your E-E-A-T profile applies automatically. Wait for the next signal. Write the third article. That’s the complete three-article cluster cycle.
By the time all three are published and linked, Google sees a coherent body of content on your topic — built on real keyword data, structured to its quality guidelines, and grounded in current editorial intelligence. That’s when authority starts to compound.
Paxelo doesn't just write the words. Every brief ships with ready-to-use image prompts — included at no extra cost — that you paste into Ideogram (or any AI image tool) to instantly generate the visuals you need.
Ideogram is free (25 images/day on the free tier), it renders text inside images better than any other AI tool we've tested, and it follows long descriptive prompts more literally than DALL·E or Midjourney.
Already using DALL·E, Midjourney, Adobe Firefly, or Stable Diffusion? The prompts work just as well there — they're plain natural language.
On the order form there's an "Image style preference" dropdown. Your choice flows into every prompt for that order — so all your visuals stay consistent.
Need more detail? See the full image prompts guide on the support page — covers troubleshooting, commercial use, and tool comparisons.
Find the scenario that sounds most like you — and see how Keyword Planner data and E-E-A-T work in practice.
You run a business, you know your topic, but you have no time to write — and no budget for an SEO consultant.
The situation: Maria runs a small accounting firm. She knows small business taxes inside and out, but she has never had time to write blog content. Her website has five pages and no blog. She doesn’t show up on Google at all.
What they do: She opens Paxelo and builds her E-E-A-T author profile first — adding her CPA credentials, 15 years of client experience, and two professional publications she’s appeared in. Her score reaches 68. She picks her pillar topic — “small business tax tips” — and opens Tier 2 to build a cluster. The hub keyword “small business tax deductions guide” comes back with solid search volume and manageable competition. Both spoke suggestions are pre-validated with live Keyword Planner data. She can see the demand before she writes a word. She runs the hub through Tier 1. Paxelo pulls current editorial intelligence from IRS press rooms and financial wire services, applies her CPA credentials and publication history through her E-E-A-T profile, and delivers seven assets in under 60 seconds. She reviews it, adds two client examples only she would know, and publishes with the WordPress plugin. Three weeks later, Paxelo notifies her: 50 impressions. Time for Spoke 1.
By month three, Maria has three connected articles on small business taxes — each grounded in real keyword data, each carrying her professional authority signals. Google now sees her site as a credible resource on the topic. Her impressions are growing every week. She did not hire a writer. She did not pay an SEO consultant.
You manage content for multiple clients and need a system that produces authoritative output at scale.
The situation: David runs a small marketing agency with six clients. Every client needs two blog posts a month, social posts, and email content. He has one content writer who is maxed out. Deadlines are being missed — and the content that is getting published isn’t ranking.
What they do: He builds a separate E-E-A-T author profile for each client — one for the SaaS company’s head of product, one for the manufacturing firm’s operations director, one for the financial services firm’s CFO. Each profile carries that author’s credentials, industry publications, and experience signals. He builds a Tier 2 cluster for each client using live Keyword Planner data — validating that the topics each client wants to cover have actual search demand before committing to the editorial calendar. Two clients had been writing about topics with near-zero volume. He redirects them to validated keyword opportunities before a word gets written. Each client’s briefs now run through Tier 1 with their author’s E-E-A-T profile applied automatically. Seven assets per brief, per client, in under 60 seconds — all carrying the right authority signals for that author.
David went from barely keeping up with six clients to comfortably managing ten. His writer spends time on strategy and client review instead of grinding through drafts. Every Monday the weekly digest emails him a summary of how all clients’ content performed — one screen, all clusters.
You have a website with no blog, no content, and no traffic at all.
The situation: Kim just launched a website for her interior design business. A homepage, a services page, and a contact form. Zero blog posts. Zero traffic. Zero Google presence. She knows she needs content but doesn’t know where to start — or whether anything she writes will actually get found.
What they do: She builds her E-E-A-T author profile first — adding her design degree, 8 years of client projects, and her Instagram portfolio as a verified publication. Score: 54. Enough to start. She opens Tier 2 and enters “interior design tips for first-time homeowners.” The cluster comes back with a hub and two spokes — all pre-validated with Keyword Planner data. The hub keyword has meaningful volume. The spokes are specific enough that she has a real chance of ranking on a new domain. She runs the hub through Tier 1. Paxelo’s intelligence layer pulls current editorial content from design trade publications and home improvement wire services. Her design credentials and project experience are woven into the article through her E-E-A-T profile. She reviews it, adds three photos from a recent client project, and publishes. She shares the social posts. Sends the email newsletter to her list. Tier 2 watches. Four weeks later: 50 impressions. She writes Spoke 1 — same process, same profile, same data validation. Another month: Spoke 2. All three articles link to each other.
By month four, Kim has a real content presence built on real search data and real authority signals. Her website gets organic visitors who find her through Google. Several have contacted her for design consultations. She followed the cluster, validated every keyword before writing, and let Paxelo do the rest.
The habits and practices that customers who get the best results have in common.
Always start in Tier 2, even for one article. Spending five minutes in the Cluster Builder first helps you pick a better keyword and avoid writing about something with no audience.
Be specific in your brief. “Dog food” is too broad. “Best high-protein dog food for senior Labrador retrievers” is much better. Specific briefs produce specific, useful content.
Write your tone in the brief. “Write this like you’re explaining it to a first-time homeowner, in a warm and encouraging tone” gives Paxelo exactly what it needs to match your voice.
Review before you publish. Add your personal examples, your specific prices or details, and any internal links to your other pages. Your expertise makes good content great.
Publish on a schedule. Even one article every two weeks is better than five articles in one week followed by silence. Tier 2’s calendar helps you stay on track without thinking about it.
Let the spoke unlock signals guide you. Don’t rush ahead. The 50-impression threshold means your first article has real traction before you write the next one. Trust the signal.
Use all seven deliverables. The fastest-growing users use the email newsletter, the LinkedIn post, and the social posts every single time. Each one extends the reach of your article to a different audience.
Don’t worry about being behind. Whether you’re starting your first blog post today or rebuilding a stalled strategy, the cluster system works the same way. You are not too late.
Build your E‑E‑A‑T profile before your first brief. Even a partial profile adds authority signals to every article you generate. Spend five minutes on it before you write anything — you can’t retroactively apply it to articles already published.
Check Keyword Planner data before committing to a cluster topic. High enthusiasm for a topic means nothing if nobody is searching for it. One lookup before writing saves weeks of effort on content with no audience.
Build separate E‑E‑A‑T profiles for each author or client. If you manage content for multiple people or businesses, each should have their own profile with their own credentials. Generic authority signals produce generic results.
Brand Voice lets you save your company's tone guidelines, PR boilerplate, and brand personality. Toggle it on for any order and all seven deliverables match your voice automatically. Learn how to set it up →
Keep at it. Don't give up. The infrastructure finally exists.